Content websites deliver specific information in B2B and B2C environment. Many of these information services need to be immediately accessible to end-users at anytime, anywhere. Unfortunately, the obstacles, even when using WAP, to exploiting traditional browser driven mobile phone devices have been many: its cost, limited access and bandwidth in many geographic areas, system dedicated platforms restricting cross-platform device access and the mobile phone’s small screen for displaying a browser. This leads to dissatisfaction and eventually end-user refusal to buy into the information system. bMooble enables all mobile phone devices, even on a GPRS connection, to access any of the content websites solutions without browser usage.